For this project you will design and create a custom-made package for your Hybrid Sculpture. The package must both contain your sculpture, and stand on it's own. This type of packaging is called, Structural Packaging. That basically means that it has its own structure, as opposed to a plastic bag, or shrink wrap, which is not rigid.
struc•ture (strŭkˈchər)
- n. Something made up of a number of parts that are held or put together in a particular way: hierarchical social structure.
- n. The way in which parts are arranged or put together to form a whole; makeup: triangular in structure.
pack•age (păkˈĭj)
n. A wrapped or boxed object; a parcel.
- n. A container in which something is packed for storage or transportation.
- n. A preassembled unit.
Goal
The goal of this project is three-fold. The package should:
1. Fit your sculpture very well (custom-designed, not a rectangular box)
2. Provide a new context for the viewer- change/reinforce the way we view the sculpture.
3. Be Structural, or rigid (not wrapping paper, plastic wrap, or other soft material)
Important Details
Not a rectangle-
Use the templates and information provided on the blog, to design and create packaging that will fit the unique size, shape and idea behind your hybrid sculpture. Your design will be custom-made for your object. Again, this is more complex than a rectangular box.
Integrate your design-
Design the package to integrate with your sculpture. Consider the meaning of your hybrid sculpture, and try to create a box that reinforces that meaning. Your package may include windows, lids, flaps, or drawers. Use the information we have provided, along with your own research and creativity to make an, innovative, sturdy, and functional container to securely hold your Hybrid sculpture. Your container must have a ‘lid’. Your primary material will be cardboard- any type or color. You may use your choice of tapes and glues to construct your Structural Packaging.
Brand your box-
You will also design and create a label to brand your structural packaging. The brand name must be taken from the title of your Hybrid Sculpture.
Process
Here are some questions you should ask yourself in the beginning stage of the process.
A. What/How does my hybrid sculpture communicate? What is it called (title)?
B. What is the most appropriate shape for my package? Think of the shape of your sculpture.
C. How will it conform to the shape of your sculpture?
D. How do I make my package integrate with my sculpture? The goal is unity.
E. What are the best material choices? Colors, textures, weight of cardboard, etc.
Schedule
HOMEWORK
You will have only one week to complete this assignment outside of class. REMEMBER TO PAY ATTENTION TO YOUR TIME MANAGEMENT. There is no class-time for this project.
MATERIALS - You will be responsible to gather all your supplies- cardboard, glue, tape, etc
Project Due October 3rd
Your Hybrid Sculpture must be secured inside your package during critique.
All projects must be ready for presentation at start of class.
Rubric
You will be evaluated on the following:
A. Ideation (making sketches, doing research, writing about your ideas)
B. Process (time-management, research, asking for help, meeting deadline)
C. Creative problem solving (The creativity of your idea and solution)
D. Material research (experimenting with and choosing materials)
E. Craftsmanship (how well you cut and build your package)
F. Overall concept (does the package reinforce the idea behind your sculpture?)
Research and Inspiration
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Andy Warhol
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Marcel Duchamp
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Joseph Cornell
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Ryan Syrell- click here for info on this project
Package Design Inspiration (not all structural examples)
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